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Electroencephalography studies on marketing stimuli: A literature review and future research agenda关于营销刺激的电生理学研究：文献综述与未来研究方向复制

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AH Alsharif, SM Isa
International Journal of Consumer Studies, 2025
Wiley Online LibraryAH Alsharif, SM Isa——《国际消费者研究杂志》，2025 年——Wiley 在线图书馆
… to explore the application of electroencephalography (EEG) tools in … The findings reveal a ……旨在探讨脑电图技术在……领域的应用前景。研究结果表明……
marked increase in EEG‐related … recognition among researchers of EEG's ability to address …研究人员对脑电图在解决相关问题方面的能力的认可度显著上升。

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