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A study on the role of information cues in E-commerce live streaming: evidence from self-reported and fNIRS data关于信息提示在电子商务直播中的作用的探讨：基于自我报告数据和 fNIRS 数据的分析复制

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Y Diao, Q Yang, S Ge, N Wang, J Lu
Electronic Commerce Research, 2025
Springer姚毅、杨强、葛森、王楠、卢杰——《电子商务研究》，2025 年——施普林格出版社
… and purchase intentions when watching live streaming, and … in live-streaming e-commerce ……以及在观看直播时的购买意愿……还有在直播电商领域的表现。
on purchase intentions in terms … , compared to electroencephalography (EEG) and magnetic …在购买意愿方面……与脑电图(EEG)和磁共振成像相比……

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