Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
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DOI: 10.1504/IJIMA.2023.132717
文献链接: http://www.inderscience.com/link.php?id=132717
其他信息:
出版社: Inderscience Publishers
作者: Richa Joshi; Prerna Garg; Shampy Kamboj

