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Reconsidering the path for neural and physiological methods in consumer psychology重新审视将神经科学和生理学方法应用于消费者心理学的途径复制

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JA Clithero, UR Karmarkar, G Nave…
Journal of Consumer …, 2024
Wiley Online LibraryJA Clithero, UR Karmarkar, G Nave……——《消费者杂志》，2024 年——Wiley 在线图书馆
… help us to better understand consumer behavior. In the … neural and physiological tools can ……帮助我们更好地理解消费者的行为。在……方面，神经学和生理学工具能够发挥作用。
deliver a more holistic picture of consumer behavior to enrich our understanding of consumer …提供更为全面的消费者行为数据，以加深我们对消费者行为的理解……

上一篇：Using neural data to forecast aggregate consumer behavior in neuromarketing: Theory, metrics, progress, and outlook在神经营销中，利用神经网络数据来预测消费者的整体行为：理论、评估指标、现状及未来展望

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