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The power of the past: assessing the impact of brand heritage for suppliers复制

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DOI: 10.1108/EJM-12-2022-0952复制

文献链接: http://www.emerald.com/ejm/article/59/4/1059-1093/1245193复制

其他信息:

出版社: Emerald
作者: Richard Huaman-Ramirez; Renaud Lunardo; Jean Pfiffelmann

上一篇：Extension of heritage brands and consumer purchase intention with the moderating role of pop culture involvement: an empirical analysis of time-honoured brands in China

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