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Extension of heritage brands and consumer purchase intention with the moderating role of pop culture involvement: an empirical analysis of time-honoured brands in China复制

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DOI: 10.1108/APJML-05-2023-0442复制

文献链接: http://www.emerald.com/apjml/article/36/5/1131-1149/1217283复制

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出版社: Emerald
作者: Jinhua He; Jiaxin Xiang; Jing Wang

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