期刊论文A usability exploration of food packaging: a neuromarketing approach食品包装的可用性研究：一种神经营销视角复制

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L Russo
2017
unitesi.unive.itL·鲁索 – 2017 年 – unitesi.unive.it
During recent years there has been a growing interest towards emotion in consumer 近年来，消费者对情感因素的关注度日益增加。behavior. One of the innovative fields of the economic research is the neuromarketing 行为研究。经济研究领域的创新方向之一就是神经营销。approach. In this elaboration, it is going to be presented a neurometric study regarding the 在这一阐述中，将介绍一项关于该主题的神经测量学研究。influence of emotion, interest and mental effort during the tactile exploration of a series of 在触摸探索一系列物体时，情绪、兴趣和心理努力所产生的影响food packaging during the open, pour and close phases. Due to the very experimental 在食品的开启、倾倒和密封过程中所使用的包装材料。由于这些过程仍处于试验阶段，因此相关数据还不够准确。nature of this research, the two very first trials will be presented followed by the main set up …鉴于这项研究的性质，首先会介绍前两项试验的内容，随后再详细说明整个研究的整体架构……