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Effects of using internet slang versus standard language in ads on brand attitude复制

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DOI: 10.1108/IMDS-08-2024-0778复制

文献链接: https://www.emerald.com/imds/article/125/9/2565/1251456/Effects-of-using-internet-slang-versus-standard复制

其他信息:

出版社: Emerald
作者: Pianpian Yang; Shufen Zhang; Yufan Jiang; Congcong Yang; Shixiong Liu
全文下载地址: https://www.emerald.com/imds/article-pdf/125/9/2565/10858993/imds-08-2024-0778en.pdf

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