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Optimizing Promotional Campaigns to Maximize Customer Lifetime Value: A Dynamic Learning Approach复制

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DOI: 10.1177/10946705251365524复制

文献链接: https://journals.sagepub.com/doi/10.1177/10946705251365524复制

其他信息:

出版社: SAGE Publications
作者: Rupal Mandania; John Cadogan; Jiyin Liu; Nayyar Kazmi
全文下载地址: https://journals.sagepub.com/doi/pdf/10.1177/10946705251365524

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