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期刊论文Marketing to multiple audiences simultaneously using strategic ambiguity: A study of credit card choice behavior复制

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DOI: 10.1080/13527266.2024.2419036复制

文献链接: https://www.tandfonline.com/doi/full/10.1080/13527266.2024.2419036复制

其他信息:

出版社: Informa UK Limited
作者: Devika Banerji; Torsten Reimer; Christopher R. Roland

上一篇：Impact of Consumer Traits, Situational Factors and Variety Seeking Behaviour on Impulsive Buying: Moderating Role Credit Card and Sale Promotions

下一篇：Agent-based modelling of credit card promotions

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